TRUE STORY

The client told us that after a search for someone who could help them develop the project and with the doubt if she hired an online design service of low cost but most of the time high risk in quality and solution, she asked of causality to an acquaintance who found out that we were coming to the united states to offer our services and he gave her our contact details. 

The following week we had the first appointment and she told us about the project which fascinated us with the final objective, to empower indigenous women, mainly in Peru and Colombia.  The client's specific request was for a logo and a website. From there we develop various applications such as logo, postcards, slide videos, webpage etc. But the first thing was to develop brand personality or what some brand essences call it.  

After an analysis of the competition and knowing the mission and vision of our client. We created the brand, tone, voice, and values. We developed a more humane and visionary personality, reflecting the fashion side and inspiring designs to empower all women who connect with Suyana, because if a woman changes, they all change.

The meaning of the name sounded spectacular to us Suyana means hope and faith in quechua, the native language of the Andes, and if we add to this that we wanted to develop a more humane brand the result of the logo is a stroke of paint or ink, like a personal signature since each product is a unique piece that takes years of experience and indigenous tradition.  

We wanted to make a simple visual system that does not interfere with the bright and vivid colors of handmade products. A system created in light tones, we use a color palette more linked to earthy tones. The voice and tone of verbal and image communication is a more natural, inclusive, and modern communication.

Soluciones Branding

- Brand strategy
- Brand identity
- Logo
- Slogans
- Brand guidelines
- Posters
- Postcards
- Stationary
- Website
- Social media
- Photoshoot (models and product shot)
- Packaging
- Video slide
- Visual campaign ads