Each project that we present to our clients we developed two different concepts based on the brief. In this case with the brand Impuls we have developed several campaigns and we understand very well the needs of the brand and its slogan "Fiel a ti/Faithful to you" representing the independent modern woman, that likes to walk comfortable and fashionable.
This concept is the client’s winner, is based on the waves of the sea that refer to the spring/summer season. We look to make a more fresh and dynamic concept, empower it with hashtags such as #divertida #única #voyportodo etc. In addition to creating a clean and simple graphic atmosphere where footwear and fashion are the protagonists of it.
The use of giant typography as a texture gives a touch of originality and makes the visual reading of the campaign more fluid.
- Campaing visual system
- Brochure: product section cover
- Bus graphic
- Billboard store