Pyr-o-rey, brand with more than 50 years, specializing in baking productos, part of the Libbey family.
The curved lines of the traditional Pryrorey logo were the inspiration for the redesign that was applied in each of the elements to be highlighted as content and sides. In the front of the design it was decided to keep the logo in a large size, as in the previous packaging to respect the tradition of the brand, as well as the colors red and gray. Finally, the reverse was used as a mean of advertising attention to convey a more emotional message that makes the consumer feel special when using the products. "Surprise your guests with your special recipes."